Friday, December 23, 2011
The first day of the Bologna Motor Show saw the national debut of the
new special series Jeep Wrangler Arctic and the opening of
pre-registration for the "Never Adapt: The J Challenge " game. Available
soon on the portal, jeep-people.com, the game is built on a multimedia
platform and inspired by the concept of "breaking conventional
boundaries''. It will allow users to test their J factor through all the
major social networks by testing their compatibility with the values
and ethos of Jeep and everything it stands for.
The game is comprised of five challenges - each of them inspired by
one of the core values of the Jeep brand: uniqueness, passion,
adventure, freedom and authenticity. From Saturday 3rd December, users
can start accessing the link
neveradapt.jeep-people.com
and begin to register for the game, thus ensuring the possibility of
receiving a notification when the game officially starts. Each user has a
personalised page where they can view their status or progress and
archive their results achieved during the game.
After completing each of the five challenges, the score will be
calculated on the results of the affinity test with the values of Jeep
and activities on various social networks. Once users have completed
the challenges, they will have a few days to improve their final
score.
Dedicated to those who identify with the core values of the American
brand, the game will lead you to discover your wilder, more adventurous
side, while acknowledging uniqueness. It will be a journey based on
passion, a sense of adventure and freedom – all indicative of those who
choose the Jeep brand. The content and implementation on the web were
created in collaboration with xister.
Previewed for a national audience in Bologna, the new special series
Jeep Wrangler offers an exhibition inspired by the Arctic winter with
exclusive stylistic details – 17” blacks wheels and matching hard top
Mopar ® accessories. The new special version evokes the extreme
conditions of Arctic regions to highlight how, thanks to legendary
off-road capability improved by seven decades of technical development,
the Jeep Icon is able to master the toughest trails and most challenging
driving conditions.
Available in Jeep showrooms by the end of January 2012, the Arctic
special version will only be equipped with the 2.8-liter turbodiesel in
two-and four-door configuration.
Wednesday, December 14, 2011
After the release of the initial details of the car on 2 November, this event represents the second key stage in the 208's gradual ramp up.
The highly spectacular show was held at Cinelandia Square in Rio de Janeiro, the iconic cultural and social site of the Carioca city, on the evening of 8 December in front of thousands of spectators.
The choice of Brazil symbolises the internationalisation of the Peugeot brand and also ties in with the 208's "Let Your Body Drive" signature.
Watch the video an see for yourself. This really was a show boasting state-of-the-art technologies!
Symbolising the modernity of the Brand and the product, this show combines use of cutting edge technologies (3D projection mapping and Kinect) to which a 4th dimension has been added in the form of direct interaction with the public. In the course of this show, spectators were given a chance to bring the "Let Your Body Drive" signature to life by collectively interacting with the rhythms and pulsations of the event.
Peugeot has high hopes for the 208, heir of the successful 200 series produced in its millions, and this new model will have an international vocation with staggered launches between March 2012 and March 2013.
Monday, December 5, 2011
The latest Windows Phone release is designed to continue the work started a year ago – to make communication, apps and the Internet more intuitive. Check out INTO, the latest app for Windows Phone
Microsoft, in partnership with Alex James, Blur bassist turned cheese maker, has launched "INTO" by Windows Phone, an innovative new social rewards programme for UK Windows Phone owners, their friends and family, and anyone who wants to share and get rewarded.
Launched alongside the availability of Windows Phone 7.5 (codename Mango) and recent handset announcements by Nokia and HTC, "into" by Windows Phone adopts the mantra of Windows Phone, putting people at the centre of their phone experience, by helping them By doing all the regular, daily things on their Windows Phone, such as interacting and sharing with their friends, consumers can unlock an array of exciting offers and experiences.
In the opening weeks following the launch of into by Windows Phone, fans and others who want to get involved will be able to view exclusive content from Alex James and other guests and unlock special offers from the likes of Coggles, the designer fashion specialist.
In addition, they'll also have the opportunity to win an arctic adventure for two people to Finland (plus two new Nokia Lumia 800 Windows Phones) and tickets to the debut into insider social – an unforgettable evening hosted by Alex James on 5th December 2011.
SAY HELLO TO SPICEAL STREET Birmingham's new landmark, Spiceal Street, is now open at the UK's most visited shopping centre, Bullring.
The new-look dining destination welcomed three new restaurants; the stylish Browns Bar and Brasserie, Thai banquet-style ChaoBaby and locally-run handmade burger Co., which join the five existing restaurants in the St Martin's Square area including Jamie's Italian. Also unveiled today as part of the new scheme was a public art commission, 'Timbre', created by Wolfgang Buttress using reclaimed copper from the relocated Spiral Café, as well as a new green wall feature and water installation, which contains poetry co-written by two local artists.
The new dining quarter will open late into the evening allowing visitors to dine after the centre's shops have closed at the city's new dining and socialising hotspot. For more information about Spiceal Street and to find out how to book a table at one of the new restaurants please visit
www.browsebullring.co.uk
Ebuzzing’s R&D department reveals never-before-seen tools to help brands and advertising agencies identify the most endorsed content influencers on the net, and better understand the social web. Ebuzzing, the global platform for Social Media advertising, has just launched Ebuzzing Labs, a collection of different Social Media tools, such as blog and video rankings, as well as brand rankings; all of which are exclusive to Ebuzzing.
These tools were developed in response to advertisers’ expectations and requirements for an authoritative and industry-leading view on Social Media campaigns. Ever conscious of the importance of understanding Social Media, in order to develop and maintain sophisticated digital strategies, advertisers are often at a loss to fully grasp what is happening in this space. It has become essential to not merely analyse a singular platform, but to cross reference data from multiple sources in order to fully understand the complex Social Media landscape.
Ebuzzing Labs revolve around 4 key offerings:
- Blog rankings
- Video rankings
- Brand rankings
- News rankings
Friday, December 2, 2011
There is no escape from Dubai. It is the end - of honor and duty - when the storm has stripped you to the bone and only The Line remains.
It's been 6 months since Dubai was wiped off the map by a cataclysmic sandstorm.
Once the world's most fantastical city, Dubai is now its most opulent ruin. Ravaged by cataclysmic sandstorms, the city lies buried, reclaimed by the desert. Abandoned, it has become a no-man's-land for refugees and outlaws.
While most people fled the now-barren wasteland, U.S. Army Colonel John Konrad and the 33rd Infantry remained behind to protect those incapable of escape.
Unable to contact anyone in Dubai, the world believed Konrad and his team dead, until they picked up a weak distress signal. As Captain Walker, you and your squad of Delta Operators infiltrate the treacherous region to locate survivors.
There, you and your men will experience madness - A world shattered by the failings of great men. You will face an enemy you were never trained to fight - Fellow soldiers prepared to accept the consequences of their actions. You will walk a line - That razor-thin edge separating your mission from your duty.
Monday, November 21, 2011
Sporty and efficient, youthful and communicative, emotional and individual. A new member of the successful A1 family is scheduled to launch in early 2012 – the five-door Audi A1 Sportback.
The Audi A1 Sportback, which will be rolling into showrooms in early 2012, is the five-door compact Audi for a young, urban public. The close relationship with its three-door sister model is evident in the design, the structure of the lightweight body and the dimensions of the new model, which measures 3.95 meters (12.96 ft) in length.
It is several millimeters taller and thus offers more space in the rear seats. The Audi A1 Sportback comes standard with four seats. A fifth seat is available on request at no extra charge. Buyers can choose between four TFSI gasoline and three TDI diesel engines producing between 63 kW (86 hp) and 136 kW (185 hp). Audi pairs some engines with the lightning-fast, seven-speed S tronic transmission.
The A1 Sportback also features many high-end solutions in terms of controls and infotainment, including Audi connect. If the high-end media center MMI navigation plus is combined with the Bluetooth online car phone, the car can be connected to the Internet. The A1 Sportback features a light and youthful interior that can be customized with fresh colors and many attractive design details to reflect the customer’s own personal style. The base price for the five-door model is €16,950.
Thursday, November 10, 2011
Teen Pop idol Justin Bieber helicoptered in to Westfield London and Westfield Stratford City on Monday evening (7th November 2011) to turn on the Christmas lights and perform a set from his new Under The Mistletoe album in front of 1,000 lucky fans at the two shopping centres. The events were captured on video, exclusively for Westfield, and are now live on the Westfield YouTube channel.
Bieber Fever Hits Westfield London with a touch of Christmas Spirit, turning on the Christmas lights.
Justin Bieber helicoptered in to Westfield London and Westfield Stratford City on Monday evening (7th November 2011) to turn on the Christmas lights and perform a set from his new Under The Mistletoe album in front of 1,000 lucky fans at the two shopping centres. The events were captured on video, exclusively for Westfield, and are now live on the Westfield YouTube channel.
When you don’t know how – Follow Happy, that’s the lesson the Honda Engineers learnt when developing the Interior of the New Civic. Play the Follow Happy game and see for yourself!
If we never venture into the unknown how do we get anywhere new? After all, treading along a common path will never lead to something new or innovative.
That’s why when pursuing a new, improved, Civic the Honda engineers had to embark on a journey into ‘the unknown’. Our campaign tells this story and uses interactive experiences to teach the lessons they learnt along the way to developing the car.
When designing the Interior of the New Civic, the Honda Engineers realised they needed Happiness to be their guide. For them it was the image of a Happy Dog in the back seat of the car which made them keep the Magic Seats. This game hopes to take you on a similar journey to Follow Happy.
If you have a microphone, make sure it’s on before you play!
www.facebook.com/hondacarsuk for more information
Watch Jaime Alguersuari take the Red Bull Racing Showcar off the street and on to the beach at Punta Cana in the Dominican Republic.
Red Bull are making tracks across the globe (literally), pushing the boundaries of F1 and turning the world into one big thrill seeking playground.
Toro Rosso's Jaime Alguersuari traveled to the Dominican Republic for a Red Bull Formula One demonstration. Alguersuari wowed 200,000 spectators at the event held in the Dominican Republic's capital, Santo Domingo, before taking to the beach in the RB5. (VIDEO)
The Red Bull F1 Running Showcar is putting the pedal to the metal. Their full-spec car has been making tracks the world over, travelling to countries where there are no F1 races, to provide fans with a first hand encounter of the F1 experience.
Red Bull continue to surprise us and they have really nailed all the things that make this sport great; the speed, excitement, noise and thrills.
CHECK IT OUT FOR MORE INFO:
Wednesday, November 9, 2011
Red Bull Racing driver Neel Jani took the high road, quite literally, when he drove the Red Bull Racing Formula One show car along the 18,380ft-high Khardung La pass in the Ladakh region of India.
Neel Jani drove the F1 Showcar on the world’s highest driveable road, the Khardung-La pass in the Leh region of India at a height of 18,380 feet past the famous Thiksey Monastery, stopped by the Shanti Stupa and encountered the famous rolling roads of South Pullu.
This makes Red Bull Racing the first Formula One team to have ever managed to transport, fire-up and drive an F1 car on what is arguably the most challenging terrain on the planet.
If we never venture into the unknown, how do we get anywhere new? That’s the lesson the Honda engineers learnt when developing the New Civic. Honda unveils the Civic at the 2011 Frankfurt Motorshow
In order to progress, it is necessary to venture into the great unknown. After all, treading along a common path will never lead to something new or innovative.
That’s why when pursuing a new, improved, Civic the Honda engineers had to embark on a journey into ‘the unknown’. This post tells this story and uses interactive experiences to teach the lessons they learnt along the way to developing the car.
This film showcases the unveiling of the Honda Civic at the 2011 Frankfurt Motorshow.
If we never venture into the unknown, how do we get anywhere new?
Creating the new Civic demanded new ways of doing things. So Honda's engineers ventured into the unknown, trying new ideas, learning new lessons and uncovering new ways of solving problems. It wasn’t an easy journey, but it was a great one. And after four years of experimenting and 20 thousand miles of on-road testing, they finally realised their dream: the quietest, smoothest and strongest performing Civic yet.
Wednesday, October 5, 2011
Friday, September 30, 2011
Formula One reigning constructor's champion Red Bull is planning to pair reigning driver's champion Sebastian Vettel with his good friend Kimi Raikkonen in 2012. The news came after Mark Webber ignored team orders at the end of the British grand prix.
Kimi and Vettal were mates during their days in F1 together. The Ice men Raikkonen, 31, left Formula one at the end of 2009 season. Since then, the Ferrari and McLaren driver is involved in world rally. Red Bull team boss Christian Horner was quoted as saying “I believe he has put F1 behind him”.
Bild said the plan to replace Australian Mark Webber with Kimi Raikkonen is a “top secret”. German Vettel remains friends with Kimi Raikkonen since early stages of their career. The duo often meet in Switzerland to play badminton, their favorite sport off the track. Even Vettal said recently Kimi would be his ideal teammate after Webber.
The 2007 world champion had talks with Red Bull last year and has now “apparently changed his mind” about wanting to stay in rallying and NASCAR. And referring to Mark Webber, Red Bull’s driver manager Helmut Marko said “We have other options but I don’t want to talk about them now.” The report also said Raikkonen told a Finnish journalist recently: “I have never said that my formula one career is over.”
Friday, September 23, 2011
Go head-to-head over 18 holes at the prestigious Wentworth Golf Club with US Open champion, Rory McIlroy.
Oakley, one of the leading sports brands in the world, have blurred the lines between fantasy and reality with an interactive video that sees you starring alongside Rory McIlroy. Part of the You Vs. series – the first of which pitted you against Tour de France sprint king, Mark Cavendish, earlier in the year – it gives a small insight into the life of a pro-golfer.
Through a series of questions, you can test your course management and decision-making skills against one of the most exciting golfing talents in the world. What club do you choose for the 4th hole? Where do you place the putt on the 9th? These live decisions affect the outcome of the video, shot in a cool point-of-view style.
THE COMPETITION:
But besides being a engaging interactive game (and a personalised one, ensured by Liking Oakley's Facebook page!) this is an exclusive competition; if you make the correct choices on the 18th hole, and defeat Rory, you could very well be selected as the lucky winner who gets to meet the man himself. Not only that but you'd have the honour of caddying for him, walking around the course and watching him let loose some beautiful shots in the flesh.
The You Vs. Rory McIlroy interactive video can be accessed from two places: the first being on a dedicatedmicrosite (
http://youvs.oakley.com), and the second on the Oakley Europe Facebook page (
http://www.facebook.com/oakleyeurope). Firstly, Like the page, select some Oakley sunglasses to wear, and then start exercising your golf expertise for a chance to win a prize any golf-fan would go crazy for!
Tuesday, September 20, 2011
A woman has been shopping in Bicester Village, she finds too many bargains, buys A LOT, and ends up with a big suitcase packed with her goodies. The gag is when she tries to hail a cab...
Description :
The Big Suitcase –
The Big Suitcase is a campaign run by Bicester Village. The campaign will start on the 19th September.
The plot:
A beautiful woman has been shopping in one of our Villages, she finds too many bargains, buys a lot, and ends up with a big suitcase packed with her goodies. The gag is when she tries to hail a taxi and takes this big suitcase with her. The taxi driver is not aware that a video is being shot while he tries to accommodate the lady's bag into his car.
Ladies - it is a dream come true. You know you have had a good day shopping when you have to hide the bags from partners, flat mates, friends or family. Imagine a suitcase!
Monday, September 19, 2011
The EX Smokers Are Unstoppable campaign aims to emphasize the life-changing benefits of giving up smoking. The campaign wants to encourage and assist people to quit. Moving towards a SMOKE-FREE EUROPE.
Tobacco is the single largest cause of avoidable death in the EU.
The EX Smokers Are Unstoppable campaign aims to emphasize the life-changing benefits of giving up smoking. The campaign wants to encourage and assist people to quit with the help of their new icoach program, hoping to ensure that up-and-coming generations live long and healthy lives in a smoke-free Europe.
“Ex-smokers are unstoppable” is a three-year awareness raising campaign promoted by the European Commission. The campaign provides smokers with motivation to quit and - very importantly - with practical assistance. The campaign highlights ex-smokers as inspiring individuals and role models who encourage current smokers to quit.
Benefits:
Free – you can’t argue with that!
It works – more than 30% who start the programme quit smoking
For everyone – even for smokers that are not quite ready to quit
For you – adapts to your needs, your time, and your goals
Friends – speak to people like you and get support from a dedicated community
Friday, September 16, 2011
The EX Smokers Are Unstoppable campaign aims to emphasize the
life-changing benefits of giving up smoking. The campaign wants to
encourage and assist people to quit. Moving towards a SMOKE-FREE EUROPE
Tobacco is the single largest cause of avoidable death in the
EU. The "Ex-smokers are Unstoppable" campaign aims to
emphasize the life-changing benefits of giving up smoking. The campaign wants to encourage and assist people to quit with the help of
iCoach,
a free online health coach, hoping to ensure that up-and-coming
generations live long and healthy lives in a smoke-free Europe.
“Ex-smokers are Unstoppable” is a three-year awareness raising campaign
promoted by the European Commission. The campaign provides smokers with
motivation to quit and - very importantly - with practical assistance
at
www.exsmokers.eu. The campaign highlights ex-smokers as inspiring individuals and role models who encourage current smokers to quit.
Benefits:
• Free – you can’t argue with that!
• It works – more than 30% who start the program quit smoking
• For everyone – even for smokers that are not quite ready to quit
• For you – adapts to your needs, your time, and your goals • Friends –
speak to people like you and get support from a dedicated community
.
Thursday, September 15, 2011
Red Bull Flying Bach is the kind of fusion that you would have never imagined. It is the ultimate clash of cultures. A collaboration where classical music meets breakdance, high culture and urban art.
Red Bull Flying Bach: the kind of fusion that you would have never imagined
Description:
- Red Bull Flying Bach is the ultimate clash of cultures: classical music meets breakdance, high culture meets urban art
- Absolutely unique: Four times breakdancing world champions Flying Steps are not only dancing, they are visualizing and reviving Bach‘s Well-Tempered Clavier
- The one-of-a-kind performance has started to tour Europe with stops in Austria, Denmark, Germany, Switzerland and Turkey.
FLYING STEPS: NOT ONLY A BREAKDANCING CREW; A LEGEND
Flying Steps: Germany’s most popular breakdance crew has been founded by Vartan Bassil in Berlin. Since 1993, the Flying Steps have won four breakdance world championships (2xRed Bull Beat Battles,2xBattles Of The Year). They are well known for their successful musical projects and top-class performances on big stages around the world. Their role in the scene has grown through their social commitment and their own dance school - The Flying Steps Dance Academy
Tuesday, September 13, 2011
Tune in this Friday, 9.15pm on Channel 5 or youtube.com/lifesforsharing, for the premiere of the T-Mobile Parking Ticket
Wednesday, August 17, 2011
Lenovo threw a Lenovo ThinkPad laptop out of a plane at 12,500 feet. Crazy? Maybe. But this extreme, real-time demonstration shows how RapidBoot gives equipped Lenovo computers the unique ability to boot up in just seconds.
Monday, June 13, 2011
NIVEA - Feel Closer (Family&Motherhood)
NIVEA - Feel Closer (Female)
NIVEA mark their 100th birthday with a celebration of closeness in modern Britain
NIVEA - Feel Closer (Health&Beauty)
NIVEA - Feel Closer (Everyday Life)
NIVEA mark our 100th birthday with a celebration of closeness in modern Britain
Monday, June 6, 2011
Honda UK is launching the next phase of its sponsorship for Channel 4 Documentaries. Throughout this year 2011, Honda will be releasing a series of new mini
documentaries, an online hub and of course sponsorship idents for Channel 4. A brand new series of short films, created by Wieden + Kennedy (
W+K) London, starts on 2nd June 2011 during Cutting Edge documentary, 'Bums, Boobs and Botox' on
Channel 4.
The now famous strapline "Documentaries on 4, sponsored by Honda" is a feature brand led films starring real life customers who use their Honda products in a quite unique and interesting way. The first of four features Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her trusty Honda ATV. The separate phases, created by Hollie Newton (Wieden + Kennedy), each feature a different Honda-owner in a mini-documentary, a range of idents, and extra supporting content. Each ident will carry a unique URL relating to its story leading viewers to the extra content online.
Social Networks like Facebook and Micro blogging site Twitter will accompany all phases of this campaign, linking users to the online hub at
www.honda.co.uk/stories where the documentaries will be available in full on, along with other films, articles, and interesting stories. All you guys need to do is to log on to
www.honda.co.uk/stories and click on the "Take Part" section. Here is where you, the Honda owners can share your interesting stories. Your story may sound a little bit silly for you; but we would like to hear that too. You can even upload photographs and videos documenting the unusual things in which you use the Honda products. The most interesting entry chosen by Wieden + Kennedy will be turned into the final mini-documentary and turned into idents for Channel 4.
The contest is open now and the last date for submitting your entry is 9
th September 2011.
Viral video by ebuzzing
Thursday, March 10, 2011
Summary:
The new Label Lab menswear collection sports a cool advert featuring indie band, Tall Ships.
Description:
The new collection for Label Lab has been launched exclusively at selected House of Fraser stores nationwide and online. The look is edgy, slim, distressed, and macabre, whilst the colour palette is monochromatic featuring mainly greys, blacks and neutrals. The video features a monochromatic scheme and distressed, flitting visuals, perfect for the launch of this cool new range.
Visit the House of Fraser Facebook Page for more details
The new Label Lab menswear collection sports a fine advert featuring indie band, Tall Ships.
Description:
The new Label Lab menswear collection sports a fine advert featuring indie band Tall Ships. The new collection has been launched exclusively at selected House of Fraser stores nationwide and online. The look is edgy, slim, distressed, and macabre, whilst the colour palette is monochromatic featuring mainly greys, blacks and neutrals. The video features a monochromatic scheme and distressed, flitting visuals, perfect for the launch of this cool new range.
Visit the House of Fraser Facebook page for more details
Tuesday, February 15, 2011
Nintendo are about to release the 3DS - a portable game console which can produce 3D effects without the need for any special glasses.
Nintendo is set to release the 3DS - 3D gaming in the palm of your hand...without glasses!
