Honda sponsors Channel 4 documentaries

Honda UK is launching the next phase of its sponsorship for Channel 4 Documentaries. Throughout this year 2011, Honda will be releasing a series of new mini documentaries, an online hub and of course sponsorship idents for Channel 4. A brand new series of short films, created by Wieden + Kennedy (W+K) London, starts on 2nd June 2011 during Cutting Edge documentary, 'Bums, Boobs and Botox' on Channel 4.

The now famous strapline  "Documentaries on 4, sponsored by Honda" is a feature brand led films starring real life customers who use their Honda products in a quite unique and interesting way. The first of four features Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her trusty Honda ATV. The separate phases, created by Hollie Newton (Wieden + Kennedy), each feature a different Honda-owner in a mini-documentary, a range of idents, and extra supporting content. Each ident will carry a unique URL relating to its story leading viewers to the extra content online.

Social Networks like Facebook and Micro blogging site Twitter will accompany all phases of this campaign, linking users to the online hub at www.honda.co.uk/stories where the documentaries will be available in full on, along with other films, articles, and interesting stories. All you guys need to do is to log on to www.honda.co.uk/stories and click on the "Take Part" section. Here is where you, the Honda owners can share your interesting stories. Your story may sound a little bit silly for you; but we would like to hear that too. You can even upload photographs and videos documenting the unusual things in which you use the Honda products. The most interesting entry chosen by Wieden + Kennedy will be turned into the final mini-documentary and turned into idents for Channel 4.
The contest is open now and the last date for submitting your entry is 9^th September 2011.

This is a Sponsored Post written by me. 

Viral video by ebuzzing