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Wednesday, May 16, 2012

Volvo V60 Plug-in Hybrid

Wednesday, May 16, 2012
There are many hybrids on the market, but none of them can match the Volvo V60 Plug-in Hybrid.

The world's first diesel plug-in hybrid is Volvo Car Corporation's most technically advanced model ever - an electric car, hybrid car and muscle-car all rolled into one. At the mere touch of a button you can choose which of your three cars you want to drive at any given moment in time.

The production version of the V60 Plug-in Hybrid will be launched in just one color - Electric Silver. Sales get under way at the start of 2012, and the first cars will be built in the autumn of that year. "Our plug-in hybrid has received considerable attention since it was unveiled at the Geneva Motor Show in 2011. Now we're taking the next step by presenting the production model, which is graced with a distinctive profile featuring a spectacular silver color, an exclusive interior and generous standard equipment," says Stefan Jacoby, President and CEO of Volvo Car Corporation.

The first 1,000 units of the Volvo V60 Plug-in Hybrid are only available in Electric Silver livery. The car is also distinguished by aero-designed 17-inch wheels, integrated exhaust tailpipes and a number of bodywork features in glossy black, such as the grille and the aerodynamic front spoiler. The chromed "Plug-in Hybrid" emblem is found both on the lower part of the tailgate and in a smaller version on the front wings.

Exclusive interior
The interior of the V60 Plug-in Hybrid has black leather upholstery with contrasting stitching and inlays of blue-grey wood. Other distinctive interior details include a leather-covered steering wheel, specially designed mats and a gear lever knob with integrated indicator.
The list of standard equipment includes features such as speed-dependent power steering, electrically adjustable driver's seat, parking sensors front and rear, Bluetooth phone link and Volvo on Call.
Standard is also the High Performance Multimedia DVD audio system with its 4x40 W amplifier, eight loudspeakers and seven-inch screen.

Smartphone app
The V60 Plug-in Hybrid is the first Volvo to be launched with an entirely digital Driver Information Monitor (DIM). The conventional analogue gauges have been replaced by a one-piece LED screen offering a large number of display options. The driver can choose which information to show via the car's menu setup.
It is also possible to communicate with the car via a mobile app. This gives the owner access to a number of smart functions such as air conditioning, pre-cooling and after-cooling, and a reminder to connect the charge cable if this has not been done by a predetermined time.

The first Volvo with the D6 badge
On the car's tailgate there is a D6 badge. The reason is that the combined performance of the five-cylinder turbo diesel and electric motor puts the car firmly within the same horsepower range as the petrol powered T6.
The front wheels of the V60 Plug-in Hybrid are powered by a five-cylinder 2.4-litre turbo diesel producing 215 hp and maximum torque is 440 Nm. The car has a six-speed automatic transmission.
The rear axle is powered by an electric motor producing 70 horsepower. The electric motor is supplied with power from an 11.2 kWh lithium-ion battery pack installed under the floor of the load compartment.
The sophisticated and exceptionally compact battery pack consists of 10 modules each containing 20 cells. An integrated computer monitors the system and compares temperature and charge level in each of the 200 cells. The battery pack also has an integrated water-cooling system driven by the car's climate unit.

Three driving modes - three cars in one
The driver selects the required driving mode via three buttons that give the car three entirely different temperaments: Pure, Hybrid or Power.
  • In Pure mode the car is powered solely by its electric motor as much as possible. If the battery pack has been recharged with electricity from renewable sources, its range is up to 50 kilometers and its carbon dioxide emissions are zero. The electric range varies with terrain, climate and driving style.
  • Hybridis the standard setting whenever the car is started. The diesel engine and electric motor cooperate to ensure optimal balance between driving pleasure and environmental footprint. CO2 emission (NEDC, mixed driving cycle for certification) is 49g/km, corresponding to diesel consumption of 1.9l/100km. The car has a total range of up to 1,000km.
  • In Power mode the technology is optimized to give the car the maximum possible power. The diesel engine and electric motor have a total power output of 215+70 horsepower and maximum torque of 440+200Nm. The electric motor's lightning-quick torque delivery contributes to the car's acceleration from 0 to 100km/h in 6.2 seconds.
Save battery power for later  
The driver can choose to save battery power in order to drive on pure electricity later on, for instance in an urban green zone or in the heart of a city.
When Save is activated, the on-board system ensures that there is always sufficient charge for driving later in Pure mode. If necessary, the high-tension generator will charge the battery pack so there is sufficient capacity for driving in Pure mode.
The aim is that the Save mode should ensure there is sufficient battery power for about 20 kilometers of driving on electricity alone.

Charge at home - cooling or heating in advance
The V60 Plug-in Hybrid can be recharged from a regular power outlet (230V/6A, 10A or 16A) at home or in a parking lot. Recharging time varies with amperage. A full charge with 10A takes 4.5 hours. This is cut to 3.5 hours with 16A, while a 6A charge takes 7.5 hours.
It is also possible while recharging the car to heat or cool the passenger compartment to provide a more comfortable start of your journey. This also means that more battery power is used for actually propelling the car.
The pre-conditioning function can also cool the batteries. The ideal operating temperature for the battery pack is 20-30°C. This means that cooling prior to driving is very important in order to maximize battery charge and thus also range.
The V60 Plug-in Hybrid has two heating systems. In electric mode the car uses a PTC (Positive Temperature Coefficient) air heater. The car also has a diesel-powered heater.

Better pulling power with four-wheel drive (AWD) 
Pressing the AWD button activates the electrical four-wheel drive. Instead of the mechanical power transfer of conventional four-wheel drive, the central control unit distributes power between the diesel-driven front wheels and the electrically-driven rear axle. The electric four-wheel drive system has been designed to provide better grip when starting and when driving on slippery roads, for instance in snow or mud.
However, owing to the electric motor's lower power, torque to the rear wheels is limited and four-wheel drive is active up to 120 km/h.
When four-wheel drive is activated, the diesel engine operates continuously and the generator ensures that the charge level in the battery pack is sufficient to supply the rear axle with the necessary power.
Since electric four-wheel drive is only activated by the driver when necessary, it is more economical than conventional permanent four-wheel drive.

Two-stage braking system
A two-stage braking system is yet another smart feature of the Volvo Plug-in Hybrid. When the driver presses the brake pedal, the system starts braking the rear axle's electric motor. This braking energy is then used to recharge the car's battery pack.
The mechanical brakes are activated only when the situation requires more braking power than the rear axle can provide.

Sunday, January 29, 2012

Honda Civic 360 degree view

Sunday, January 29, 2012
Honda launched the 360 degree view which seems much like Google Streetview, but aims to take users to places 'off the grid' or part of 'the great unknown' that they would never get a chance to see otherwise.  This includes new perspectives/views of places such as Antelope Canyon, an Alaskan glacier cave and an underwater sculpture gallery.  The locations and cinematography is incredibly stunning, and the 360 degree player means that users can control the perspective as the experience unfolds. Look at the video below in Honda Civic Youtube channel.


If we never venture into the unknown, how do we get anywhere new? That’s the lesson the Honda engineers learnt when developing the New Civic.

In order to progress, it is necessary to venture into the great unknown. After all, treading along a common path will never lead to something new or innovative. That’s why when pursuing a new, improved, Civic the Honda engineers had to embark on a journey into ‘the unknown’.

Visit: www.facebook.com/hondacarsuk

Friday, December 23, 2011

Bologna Motor Show: Never Adapt - The J Challenge

Friday, December 23, 2011
The first day of the Bologna Motor Show saw the national debut of the new special series Jeep Wrangler Arctic and the opening of pre-registration for the "Never Adapt: The J Challenge " game. Available soon on the portal, jeep-people.com, the game is built on a multimedia platform and inspired by the concept of "breaking conventional boundaries''. It will allow users to test their J factor through all the major social networks by testing their compatibility with the values and ethos of Jeep and everything it stands for.


The game is comprised of five challenges - each of them inspired by one of the core values ​​of the Jeep brand: uniqueness, passion, adventure, freedom and authenticity. From Saturday 3rd December, users can start accessing the link neveradapt.jeep-people.com and begin to register for the game, thus ensuring the possibility of receiving a notification when the game officially starts. Each user has a personalised page where they can view their status or progress and archive their results achieved during the game.

After completing each of the five challenges, the score will be calculated on the results of the affinity test with the values ​​of Jeep and activities on various social networks. Once users have completed the challenges, they will have a few days to improve their final score.



Dedicated to those who identify with the core values ​​of the American brand, the game will lead you to discover your wilder, more adventurous side, while acknowledging uniqueness. It will be a journey based on passion, a sense of adventure and freedom – all indicative of those who choose the Jeep brand. The content and implementation on the web were created in collaboration with xister.



Previewed for a national audience in Bologna, the new special series Jeep Wrangler offers an exhibition inspired by the Arctic winter with exclusive stylistic details – 17” blacks wheels and matching hard top Mopar ® accessories. The new special version evokes the extreme conditions of Arctic regions to highlight how, thanks to legendary off-road capability improved by seven decades of technical development, the Jeep Icon is able to master the toughest trails and most challenging driving conditions.

Available in Jeep showrooms by the end of January 2012, the Arctic special version will only be equipped with the 2.8-liter turbodiesel in two-and four-door configuration.


Wednesday, December 14, 2011

Peugeot Motion & Emotion Show

Wednesday, December 14, 2011
After the release of the initial details of the car on 2 November, this event represents the second key stage in the 208's gradual ramp up.

The highly spectacular show was held at Cinelandia Square in Rio de Janeiro, the iconic cultural and social site of the Carioca city, on the evening of 8 December in front of thousands of spectators.


The choice of Brazil symbolises the internationalisation of the Peugeot brand and also ties in with the 208's "Let Your Body Drive" signature.

Watch the video an see for yourself. This really was a show boasting state-of-the-art technologies!

Symbolising the modernity of the Brand and the product, this show combines use of cutting edge technologies (3D projection mapping and Kinect) to which a 4th dimension has been added in the form of direct interaction with the public. In the course of this show, spectators were given a chance to bring the "Let Your Body Drive" signature to life by collectively interacting with the rhythms and pulsations of the event.

Peugeot has high hopes for the 208, heir of the successful 200 series produced in its millions, and this new model will have an international vocation with staggered launches between March 2012 and March 2013.

Monday, November 21, 2011

Audi to launch A1 Sportback in early 2012

Monday, November 21, 2011
Sporty and efficient, youthful and communicative, emotional and individual. A new member of the successful A1 family is scheduled to launch in early 2012 – the five-door Audi A1 Sportback.

The Audi A1 Sportback, which will be rolling into showrooms in early 2012, is the five-door compact Audi for a young, urban public. The close relationship with its three-door sister model is evident in the design, the structure of the lightweight body and the dimensions of the new model, which measures 3.95 meters (12.96 ft) in length.


It is several millimeters taller and thus offers more space in the rear seats. The Audi A1 Sportback comes standard with four seats. A fifth seat is available on request at no extra charge. Buyers can choose between four TFSI gasoline and three TDI diesel engines producing between 63 kW (86 hp) and 136 kW (185 hp). Audi pairs some engines with the lightning-fast, seven-speed S tronic transmission.

The A1 Sportback also features many high-end solutions in terms of controls and infotainment, including Audi connect. If the high-end media center MMI navigation plus is combined with the Bluetooth online car phone, the car can be connected to the Internet. The A1 Sportback features a light and youthful interior that can be customized with fresh colors and many attractive design details to reflect the customer’s own personal style. The base price for the five-door model is €16,950.


Thursday, November 10, 2011

Honda Civic Follow Happy Promo Film

Thursday, November 10, 2011
When you don’t know how – Follow Happy, that’s the lesson the Honda Engineers learnt when developing the Interior of the New Civic. Play the Follow Happy game and see for yourself!

If we never venture into the unknown how do we get anywhere new? After all, treading along a common path will never lead to something new or innovative.



That’s why when pursuing a new, improved, Civic the Honda engineers had to embark on a journey into ‘the unknown’. Our campaign tells this story and uses interactive experiences to teach the lessons they learnt along the way to developing the car.

When designing the Interior of the New Civic, the Honda Engineers realised they needed Happiness to be their guide. For them it was the image of a Happy Dog in the back seat of the car which made them keep the Magic Seats. This game hopes to take you on a similar journey to Follow Happy.

If you have a microphone, make sure it’s on before you play!

www.facebook.com/hondacarsuk  for more information

Wednesday, November 9, 2011

Red Bull Racing - An All New High Video

Wednesday, November 9, 2011
Red Bull Racing driver Neel Jani took the high road, quite literally, when he drove the Red Bull Racing Formula One show car along the 18,380ft-high Khardung La pass in the Ladakh region of India.


Neel Jani drove the F1 Showcar on the world’s highest driveable road, the Khardung-La pass in the Leh region of India at a height of 18,380 feet past the famous Thiksey Monastery, stopped by the Shanti Stupa and encountered the famous rolling roads of South Pullu.

This makes Red Bull Racing the first Formula One team to have ever managed to transport, fire-up and drive an F1 car on what is arguably the most challenging terrain on the planet.

Honda Civic – Unveil Film Video

If we never venture into the unknown, how do we get anywhere new? That’s the lesson the Honda engineers learnt when developing the New Civic. Honda unveils the Civic at the 2011 Frankfurt Motorshow
In order to progress, it is necessary to venture into the great unknown. After all, treading along a common path will never lead to something new or innovative.
That’s why when pursuing a new, improved, Civic the Honda engineers had to embark on a journey into ‘the unknown’. This post tells this story and uses interactive experiences to teach the lessons they learnt along the way to developing the car.

This film showcases the unveiling of the Honda Civic at the 2011 Frankfurt Motorshow.


If we never venture into the unknown, how do we get anywhere new?
Creating the new Civic demanded new ways of doing things. So Honda's engineers ventured into the unknown, trying new ideas, learning new lessons and uncovering new ways of solving problems. It wasn’t an easy journey, but it was a great one. And after four years of experimenting and 20 thousand miles of on-road testing, they finally realised their dream: the quietest, smoothest and strongest performing Civic yet.

Friday, June 10, 2011

Peugeot

Friday, June 10, 2011

Monday, June 6, 2011

Honda sponsors Channel 4 documentaries

Monday, June 6, 2011
Honda UK is launching the next phase of its sponsorship for Channel 4 Documentaries. Throughout this year 2011, Honda will be releasing a series of new mini documentaries, an online hub and of course sponsorship idents for Channel 4. A brand new series of short films, created by Wieden + Kennedy (W+K) London, starts on 2nd June 2011 during Cutting Edge documentary, 'Bums, Boobs and Botox' on Channel 4.




The now famous strapline  "Documentaries on 4, sponsored by Honda" is a feature brand led films starring real life customers who use their Honda products in a quite unique and interesting way. The first of four features Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her trusty Honda ATV. The separate phases, created by Hollie Newton (Wieden + Kennedy), each feature a different Honda-owner in a mini-documentary, a range of idents, and extra supporting content. Each ident will carry a unique URL relating to its story leading viewers to the extra content online.

Social Networks like Facebook and Micro blogging site Twitter will accompany all phases of this campaign, linking users to the online hub at www.honda.co.uk/stories where the documentaries will be available in full on, along with other films, articles, and interesting stories. All you guys need to do is to log on to www.honda.co.uk/stories and click on the "Take Part" section. Here is where you, the Honda owners can share your interesting stories. Your story may sound a little bit silly for you; but we would like to hear that too. You can even upload photographs and videos documenting the unusual things in which you use the Honda products. The most interesting entry chosen by Wieden + Kennedy will be turned into the final mini-documentary and turned into idents for Channel 4.
The contest is open now and the last date for submitting your entry is 9th September 2011.
This is a Sponsored Post written by me. 
Viral video by ebuzzing

Wednesday, November 3, 2010

Big Ben by T.P.A UK - youtube

Wednesday, November 3, 2010

Friday, October 22, 2010

Big Ben by T.P.A UK

Friday, October 22, 2010
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