Microsoft launches Windows Phone application INTO

The latest Windows Phone release is designed to continue the work started a year ago – to make communication, apps and the Internet more intuitive. Check out INTO, the latest app for Windows Phone

Microsoft, in partnership with Alex James, Blur bassist turned cheese maker, has launched "INTO" by Windows Phone, an innovative new social rewards programme for UK Windows Phone owners, their friends and family, and anyone who wants to share and get rewarded.

Launched alongside the availability of Windows Phone 7.5 (codename Mango) and recent handset announcements by Nokia and HTC, "into" by Windows Phone adopts the mantra of Windows Phone, putting people at the centre of their phone experience, by helping them By doing all the regular, daily things on their Windows Phone, such as interacting and sharing with their friends, consumers can unlock an array of exciting offers and experiences.

Viral video by ebuzzing

In the opening weeks following the launch of into by Windows Phone, fans and others who want to get involved will be able to view exclusive content from Alex James and other guests and unlock special offers from the likes of Coggles, the designer fashion specialist.

In addition, they'll also have the opportunity to win an arctic adventure for two people to Finland (plus two new Nokia Lumia 800 Windows Phones) and tickets to the debut into insider social – an unforgettable evening hosted by Alex James on 5th December 2011.