Bologna Motor Show: Never Adapt - The J Challenge

The first day of the Bologna Motor Show saw the national debut of the new special series Jeep Wrangler Arctic and the opening of pre-registration for the "Never Adapt: The J Challenge " game. Available soon on the portal, jeep-people.com, the game is built on a multimedia platform and inspired by the concept of "breaking conventional boundaries''. It will allow users to test their J factor through all the major social networks by testing their compatibility with the values and ethos of Jeep and everything it stands for.

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The game is comprised of five challenges - each of them inspired by one of the core values ​​of the Jeep brand: uniqueness, passion, adventure, freedom and authenticity. From Saturday 3rd December, users can start accessing the link neveradapt.jeep-people.com and begin to register for the game, thus ensuring the possibility of receiving a notification when the game officially starts. Each user has a personalised page where they can view their status or progress and archive their results achieved during the game.

After completing each of the five challenges, the score will be calculated on the results of the affinity test with the values ​​of Jeep and activities on various social networks. Once users have completed the challenges, they will have a few days to improve their final score.



Dedicated to those who identify with the core values ​​of the American brand, the game will lead you to discover your wilder, more adventurous side, while acknowledging uniqueness. It will be a journey based on passion, a sense of adventure and freedom – all indicative of those who choose the Jeep brand. The content and implementation on the web were created in collaboration with xister.



Previewed for a national audience in Bologna, the new special series Jeep Wrangler offers an exhibition inspired by the Arctic winter with exclusive stylistic details – 17” blacks wheels and matching hard top Mopar ® accessories. The new special version evokes the extreme conditions of Arctic regions to highlight how, thanks to legendary off-road capability improved by seven decades of technical development, the Jeep Icon is able to master the toughest trails and most challenging driving conditions.

Available in Jeep showrooms by the end of January 2012, the Arctic special version will only be equipped with the 2.8-liter turbodiesel in two-and four-door configuration.


Peugeot Motion & Emotion Show

After the release of the initial details of the car on 2 November, this event represents the second key stage in the 208's gradual ramp up.

The highly spectacular show was held at Cinelandia Square in Rio de Janeiro, the iconic cultural and social site of the Carioca city, on the evening of 8 December in front of thousands of spectators.

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The choice of Brazil symbolises the internationalisation of the Peugeot brand and also ties in with the 208's "Let Your Body Drive" signature.

Watch the video an see for yourself. This really was a show boasting state-of-the-art technologies!

Symbolising the modernity of the Brand and the product, this show combines use of cutting edge technologies (3D projection mapping and Kinect) to which a 4th dimension has been added in the form of direct interaction with the public. In the course of this show, spectators were given a chance to bring the "Let Your Body Drive" signature to life by collectively interacting with the rhythms and pulsations of the event.

Peugeot has high hopes for the 208, heir of the successful 200 series produced in its millions, and this new model will have an international vocation with staggered launches between March 2012 and March 2013.

Microsoft launches Windows Phone application INTO

The latest Windows Phone release is designed to continue the work started a year ago – to make communication, apps and the Internet more intuitive. Check out INTO, the latest app for Windows Phone

Microsoft, in partnership with Alex James, Blur bassist turned cheese maker, has launched "INTO" by Windows Phone, an innovative new social rewards programme for UK Windows Phone owners, their friends and family, and anyone who wants to share and get rewarded.

Launched alongside the availability of Windows Phone 7.5 (codename Mango) and recent handset announcements by Nokia and HTC, "into" by Windows Phone adopts the mantra of Windows Phone, putting people at the centre of their phone experience, by helping them By doing all the regular, daily things on their Windows Phone, such as interacting and sharing with their friends, consumers can unlock an array of exciting offers and experiences.

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In the opening weeks following the launch of into by Windows Phone, fans and others who want to get involved will be able to view exclusive content from Alex James and other guests and unlock special offers from the likes of Coggles, the designer fashion specialist.

In addition, they'll also have the opportunity to win an arctic adventure for two people to Finland (plus two new Nokia Lumia 800 Windows Phones) and tickets to the debut into insider social – an unforgettable evening hosted by Alex James on 5th December 2011.

SPICEAL STREET now open at Bullring, Birmingham

SAY HELLO TO SPICEAL STREET Birmingham's new landmark, Spiceal Street, is now open at the UK's most visited shopping centre, Bullring.

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The new-look dining destination welcomed three new restaurants; the stylish Browns Bar and Brasserie, Thai banquet-style ChaoBaby and locally-run handmade burger Co., which join the five existing restaurants in the St Martin's Square area including Jamie's Italian. Also unveiled today as part of the new scheme was a public art commission, 'Timbre', created by Wolfgang Buttress using reclaimed copper from the relocated Spiral Café, as well as a new green wall feature and water installation, which contains poetry co-written by two local artists.

The new dining quarter will open late into the evening allowing visitors to dine after the centre's shops have closed at the city's new dining and socialising hotspot. For more information about Spiceal Street and to find out how to book a table at one of the new restaurants please visit www.browsebullring.co.uk

Ebuzzing launches Ebuzzing Labs to demystify Social Media

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Ebuzzing’s R&D department reveals never-before-seen tools to help brands and advertising agencies identify the most endorsed content influencers on the net, and better understand the social web. Ebuzzing, the global platform for Social Media advertising, has just launched Ebuzzing Labs, a collection of different Social Media tools, such as blog and video rankings, as well as brand rankings; all of which are exclusive to Ebuzzing.

These tools were developed in response to advertisers’ expectations and requirements for an authoritative and industry-leading view on Social Media campaigns. Ever conscious of the importance of understanding Social Media, in order to develop and maintain sophisticated digital strategies, advertisers are often at a loss to fully grasp what is happening in this space. It has become essential to not merely analyse a singular platform, but to cross reference data from multiple sources in order to fully understand the complex Social Media landscape.

Ebuzzing Labs revolve around 4 key offerings:

• Blog rankings
• Video rankings
• Brand rankings
• News rankings

Spec Ops's The Line Dubai Version

There is no escape from Dubai. It is the end - of honor and duty - when the storm has stripped you to the bone and only The Line remains.

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It's been 6 months since Dubai was wiped off the map by a cataclysmic sandstorm.

Once the world's most fantastical city, Dubai is now its most opulent ruin. Ravaged by cataclysmic sandstorms, the city lies buried, reclaimed by the desert. Abandoned, it has become a no-man's-land for refugees and outlaws.

While most people fled the now-barren wasteland, U.S. Army Colonel John Konrad and the 33rd Infantry remained behind to protect those incapable of escape.

Unable to contact anyone in Dubai, the world believed Konrad and his team dead, until they picked up a weak distress signal. As Captain Walker, you and your squad of Delta Operators infiltrate the treacherous region to locate survivors.

There, you and your men will experience madness - A world shattered by the failings of great men. You will face an enemy you were never trained to fight - Fellow soldiers prepared to accept the consequences of their actions. You will walk a line - That razor-thin edge separating your mission from your duty.